Lamer CNY- Gift of Renewal
In the Year of the Snake, we were inspired by its transformation—its shedding of skin—reversing the energies of mountains and seas, and fusing them with the calligraphy of Xu Jing. The journey was a struggle, especially in capturing the essence of the reversed landscapes and the delicate play of light and shadow. After countless tests, we brought this grand artistic vision to life.
Client
Lamer
Credits
Endless thanks to the Lamer @lamer team, especially Paddy, whose humility, professionalism, and dedication to the craft remain unwavering. Heartfelt appreciation also to my incredible collaborators: @lvqing_allen Allen Lü (DOP), Xing Jun (Art Director), Gao Gao (AD), Zheng Changxu (Editor), Tingning (Editing), Lin Feng (Composer), storyboard artist @amber_baoo my frd @wagu666_ @syl1u and The Mill @mill_shanghai team for their exceptional post-production magic. A metamorphosis of life, a miracle in celebration; endless rebirth, a year of flourishing bloom.