Imagine a home, like a piece of origami. A new directingqpiece for @panasonic @panasonic_global Panasonic Smart Living — we developed the concept around the poetry of folding. What folds is the space. What unfolds is the freedom of home. What folds is the design. What unfolds is the view before your eyes. What folds is the craftsmanship. What unfolds is the comfort of your body. What folds is the functionality. What unfolds is the delight of your taste buds. What folds is the process. What unfolds is the surprise. Big thanks to @liiiiimbo for the lens tests — using ultra-telephoto lens to build a sense of flatness and abstraction, and mid-to-high lighting setups to recreate sunlight indoors. @sleepyyying for the timeless production design.We pushed live-action as close as possible to 3D renders. This is Panasonic Living. 想像してみてください。家は折り紙のようだと。 折りたたむのは、空間。 広がるのは、家の自由さ。 折りたたむのは、デザイン。 広がるのは、視界の美しさ。 折りたたむのは、プロセス。 広がるのは、心地よさ。 折りたたむのは、機能。 広がるのは、味わい。 折りたたむのは、工程。 広がるのは、驚き。 折りたたむのは、革新的技術。 広がるのは、暮らしの便利さ。 折りたたむのは、匠の心。 広がるのは、住まいの未来。これが、パナソニックの住空間。